Never considered a fractional leader before? Fractional executives are increasingly becoming more common, especially in the CFO and CMO roles. These strategic, experienced roles require people who can take a bigger view of the organization and the marketplace to steer an organization toward the future. A fractional
Read more →For the better part of the 20th century, founders and their fledgling companies could follow a basic formula and succeed: (a) build a quality product and (b) gain customers through print advertising, direct 1-on-1 sales, and customer word-of-mouth. Small brands focused on selling products while only the
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