Practical perspectives on marketing strategy, technology, and execution
Choosing a CRM is one of the most consequential technology decisions a growing company makes. Get it right, and you have a foundation for scalable growth. Get it wrong, and...
Read More →After participating in dozens of product launches—some spectacularly successful, others disappointingly underwhelming—I’ve learned that launch success is rarely determined by launch day activities. It’s determined by the foundation you build...
Read More →Marketing plans that don’t connect to revenue aren’t really marketing plans—they’re activity lists. And activity lists, no matter how thoughtfully constructed, don’t build businesses.
Read More →There’s a persistent myth that marketing strategy and technical knowledge are separate domains—that you can be a great marketing strategist without understanding technology deeply. In 2024 and beyond, this is...
Read More →If there's a marketing topic you'd like me to explore, let me know. I'm always looking for new perspectives to share.
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