About TJ Behning
Marketing strategist, technologist, and builder who gets things done
Marketing Leadership That Delivers Results
With a career spent at the intersection of marketing strategy and technology—leading teams, building brands, and driving revenue for companies ranging from startups to Fortune 500.
What makes Volo Advisors different? We don't just advise—we ensure things get done. We partner with companies to develop the strategy and then stay engaged through execution, ensuring the work actually happens and results follow.
Our background spans B2B and B2C, products and services, startups and enterprises. We're particularly valuable to multi-brand, multi-channel companies where complexity is the norm and deep expertise across disciplines is required.
Technical Depth That Makes the Difference
Modern marketing is deeply technical. From marketing automation to AI tools to analytics platforms—you need a marketing leader who truly understands the technology, not just the buzzwords.
We bring exceptional technical knowledge that bridges the gap between marketing strategy and implementation. Whether it's optimizing your HubSpot instance, implementing AI tools for content and analysis, or architecting your marketing technology stack—we speak both languages fluently.
AI-Ready Marketing Leadership
AI is transforming marketing, but cutting through the hype to find practical applications is challenging. We help companies identify where AI can genuinely enhance marketing operations—from content creation to customer insights to campaign optimization—and implement it effectively.
HubSpot Expertise
HubSpot is a powerful platform—when used correctly. We have deep expertise in HubSpot implementation and optimization, helping companies transform their CRM from a contact database into a true revenue engine with automation, lead scoring, and sales alignment.
The Complete Marketing Partner
Strategic Vision
Experience developing and executing marketing strategies that drive measurable business outcomes across diverse industries and business models.
Technical Fluency
Deep understanding of marketing technology, from CRM and automation to analytics and AI—enabling better decisions and faster implementation.
Team Leadership
Proven ability to build, lead, and develop high-performing marketing teams—and work effectively with cross-functional stakeholders.
Execution Discipline
Strong operational skills to turn strategy into action—managing projects, timelines, and resources to deliver results on time and on budget.
Data-Driven Decisions
Commitment to measuring what matters and using data to drive decisions—not just reporting metrics, but extracting actionable insights.
Client Partnership
We invest in understanding your business deeply and become a true partner in your success—not just a vendor delivering services.
Let's Connect
Ready to discuss how we can help your company grow? We'd love to hear about your challenges and explore how we might work together.