A marketing coach brings practical leadership, guidance and accountability to building a marketing system that results in sales.
A marketing coach works with CEOs, marketing managers and teams to ensure that its marketing efforts are delivering on the company’s business objectives. From sales and customer retention to recruiting and profit, marketing is critical to a high-performing organization. Coaching is a personalized approach to focus the organization on its sales metrics, strategic execution, and implementing a marketing plan. Coaching turns your team’s effort into impact.
Our Marketing Coaching Process
Strategic Marketing Assessment
Your company strategy and goals are the basis to develop or enhance any marketing plan. So before we define any course of action, we’ll seek to understand your company, its current business situation, and financial limitations by interviewing all stakeholders and getting strong sense of your vision. We’ll also work with you if needed to refine or articulate your strategy so that it’s clearly understood by the rest of your team. From their we’ll outline a marketing strategy that fits your unique business requirements.
Your Marketing Plan
Following the development of a marketing strategy, we’ll build a marketing plan that fits your needs and is tied to your critical metrics. We’ll develop tools such as content calendars and audience segments to manage each communication channel. We’ll enhance your digital systems and advise on resource allocation. Mostly importantly, we’ll make sure every department or stakeholder understands their role and expectations to create increased accountability.
Measuring and Performing
A lack of understanding performance metrics is the #1 issue contributing to poor marketing performance. We make sure each person understands their top performance metrics and how they can achieve them. Collectively, these performance metrics will ladder up to create the organization’s success. From there, we continue to work with you to improve under-performing areas and find additional ways to enable sales.